Bamboo floor lacks publicity low market awareness

Bamboo products are also common in our life, such as bamboo mat, bamboo vegetable board, etc. Looking back on the development of bamboo flooring in the past ten years, although bamboo flooring is produced vigorously in China, it is still strange in China but in the eyes of consumers.

At last March's Shanghai floor exhibition, many people were surprised: bamboo can also make floors, even bamboo floors with imitated wood grain texture! The dealer of Dazhuang bamboo floor in Xi'an told the reporter that many consumers are unfamiliar with bamboo floors worry that bamboo is easy to crack deform, so they are only curious about bamboo floors, there are many consumers willing to try bamboo floors when they really buy, they still need to Businesses brands continue to guide.

Zhang Qinli, Deputy Secretary General of the bamboo industry committee of China Forest Products Industry Association, said that there are national standards for bamboo flooring technology many big brand enterprises. For the embarrassment of bamboo floor at present, she thinks it is mainly because the early bamboo floor sold more abroad, the manufacturers ignored the domestic market. Although it has begun to expand to China in recent two years, the publicity is strong. For product quality, she said, a lot of bamboo flooring are exported abroad, quality assurance.

The industry's nonstandard bamboo floor faces the embarrassment inside outside the industry

According to the floor brand dealers, the market price of bamboo floor is about 200 yuan / m2, the price of some personalized wallboards is higher. "Bamboo is warm in winter cool in summer. It has good wear resistance hand feel. With our after-sales service, I think it's much more cost-effective to buy a bamboo floor than to buy a solid wood floor. It's more durable, environmentally friendly low-carbon than the laminate floor."

The dealer also said that the price of bamboo floor is higher than that of laminate floor lower than that of solid wood floor because of the technology. "Now there are more dealers who do bamboo floor than laminate floor solid wood composite floor. When consumers go to the home market, they mostly see laminate solid wood floor, especially bamboo floor. For example, there are 10 floor merchants in a shopping mall, 8 of them are solid wood solid wood composite floors. They may tell consumers that the bamboo floor is good, causing misleading consumption. "

A person in the industry told reporters that at present, the bamboo flooring industry is standardized. At present, some brands have been formed in the bamboo flooring industry, mainly in Jiangxi, Zhejiang other places. The competition in this market segment is also quite fierce. The price war between brands makes enterprises have to reduce production costs, thus ignoring product quality brand publicity. Bamboo flooring has a good development prospect, in line with the concept of low-carbon environmental protection sustainable development, so bamboo flooring enterprises businesses should increase media publicity popularization, so that more consumers accept the concept of environmental protection consumption.

High quality renewable plant bamboo floor plays the environmental protection card

China's bamboo resources are mainly distributed in Fujian, Zhejiang, Jiangxi, Jiangsu, Hubei, Anhui other provinces to the south of the Yangtze River. The area output of bamboo forest rank first in the world. About 90% of the world's moso bamboo is distributed in China. It has excellent neutral energy high utilization value in bamboo.

At the moment when environmental protection has become a world theme, bamboo flooring has begun to play a big role in environmental protection. Environmentalists believe that bamboo is more environmentally friendly because it grows twice as fast as trees. Compared with the growth cycle of ordinary trees in 15 20 years, bamboo can grow in only three five years. Moreover, it can be regenerated after cutting. For the lack of wood resources, bamboo is a kind of high-quality material. In the long run, due to resource constraints, solid wood flooring will become a luxury for a few people, bamboo flooring is expected to become one of the main products for the development of home furnishing flooring.

In addition, it is the introduction of the bamboo floor by the merchants to call it "warm in winter cool in summer". In fact, because of the low thermal conductivity of bamboo, it will feel comfortable to walk on it barefoot in any season. In terms of stability, the shrinkage expansion of bamboo floor is smaller than that of solid wood floor.

Chinese people love bamboo to build a cultural bamboo board industry

China's bamboo flooring industry began to do export sales. The reason why it can quickly open the market abroad is only because of the low price, but also because it is sought after as a unique Chinese cultural heritage.

China used to be known as "the country of bamboo civilization". Mr. Dongpo said that he would rather eat without meat than live without bamboo. Chinese people love bamboo, because of its tall shape hollow inner core, so he used it as a metaphor for a gentleman, representing the noble tough character. Literati always use it to express their works feelings. In today's society, this kind of spirit has gradually become the expression of elegant unsophisticated life style.

In the development of Chinese history culture, bamboo is combined with many Chinese cultures. Rich in cultural heritage is the unique characteristics of bamboo flooring, but also worthy of promotion. Therefore, in the competition, bamboo flooring enterprises businesses should jointly create such a culture, upgrade the industrial chain, develop new products, let the general public understand accept the bamboo flooring with Chinese cultural characteristics.